If you don’t have a Customer Avatar who you’re specifically marketing to, you’ll end up wasting lots of money on advertisement, as well as your own time, effort and energy. Developing a customer avatar or buyer persona results in stronger and more cost-effective marketing.
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You can have a great product/service and a fantastic offer, but if you’re not reaching out to the right people then you have a huge problem.
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- What Is A Customer Avatar?
- Who Needs A Customer Avatar?
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